Recent ASA Complaints
To help your marketing connect with and be well received by your customers and also to keep within the law, we’ve compiled a list of extracts from recent ASA complaint rulings to help guide you through...
View ArticleOur journey to the edge
This month we’re turning 6. If we put that in human years we’ve gone through the early growing pains, had a year at school and are now starting to behave like a grown up. When Ben and I started this...
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The cross-channel effects of traditional, online display, and paid search...
Today’s marketing environment is characterized by a surge in online shopping and an increasing choice of advertising channels for firms. As a result, firms must understand how advertising in one...
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Summing up programmatic infographic style
Programmatic media buying is on the rise. According to eMarketer, programmatic will make up nearly 60% of the UK display market in 2015. Although there aren’t any statistics available for New Zealand...
View ArticleThings to consider before running a marketing promotion
Over the last couple of weeks my inbox has been full of questions about Sales Promotions. There seems to be a lot of confusion about whether a promotion or competition is caught by the Gambling Act, so...
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Me ol’ mate Brand
Customer engagement is arguably one of the most important goals of any business. It tells us how a person feels about our brand; how interested, excited and ultimately, how likely they are to purchase...
View ArticleProve it: Measuring your Facebook ROI
You buy a pack of chips and you expect those chips to be tasty. You buy a bike and you expect the wheels to go round. You buy advertising and you expect that advertising to work; you expect a great...
View ArticleTop tips to heat up your summer campaign
Summer is on its way out, and with it we say goodbye to a plethora of summer-loving campaigns. We asked a few brand gurus to share some expert tips on what it takes to create a successful summer...
View ArticleSnacking on news
The millenials consume news in a different way to their parents and grandparents. They may spend a lazy Sunday morning drinking coffee and flicking through the newspapers but generally speaking, they...
View ArticleDoes sex still sell?
In simple terms, sex in advertising is the use of sexually provocative or erotic imagery or sounds that are specifically designed to arouse interest in a particular product, service or brand. Whilst...
View ArticleMisleading ads: time to rethink how you qualify your advertising claims
The recent Court of Appeal decision involving Godfrey Hirst and Cavalier Bremworth could have far reaching implications for many advertisers, especially those who: Advertise warranties to consumers;...
View ArticleMobile advertising – the new frontier. How to market to consumers responsibly.
Recently I got a call from the Marketing Association team to talk about best practice guidelines for mobile marketing. It was time to refresh the rules around the unsolicited emails act for 2007 which...
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2014 TVNZ NZ Marketing Awards LIVE updates
We started looking for marketing excellence in April and now we can finally reveal the 2014 TVNZ NZ Marketing Awards winners. We’ll be live at the Langham Hotel providing real time updates and photos...
View ArticleHow to defend your ads against complaints to the ASA
The Advertising Standards Authority (ASA) provides a quick and easy complaints service to allow consumers and competitors to complain about your ads. If the Advertising Standards Complaints Board...
View ArticleExperiential Marketing
Experiential and PR are two marketing disciplines that work beautifully together and when done right they can provide tangible and effective results for client’s brands. As chair of EMANZ (The...
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Joining the Digital Conversation at Digital Day Out 2014
Over 340 attendees gathered at Skycity, Auckland on 22 May to find their digital voice at the Marketing Association’s annual Digital Day Out. The inspirational speakers shared a wide range of great...
View ArticleThe Commons is Growing
As everyone knows, the internet and new digital technologies have made it easier than ever to share, remix and reuse content we find on-line. Over the last decade, the technical barriers to reuse have...
View ArticleHELL hath no fury like a dead rabbit
One of my favourite clients is HELL Pizza. Back in the olden days when we were a fledgling outfit, eager to get our name out into the world we won their social media account. They are a ballsy bunch...
View ArticleOnline and offline: is there any difference?
The use of social media has grown rapidly over the last few years. This expansion has been fuelled by a combination of more accessible internet, technology improvements in mobile devices and...
View ArticleSnacking on news
The millenials consume news in a different way to their parents and grandparents. They may spend a lazy Sunday morning drinking coffee and flicking through the newspapers but generally speaking, they...
View Article![Cloonee, Yandel & ATLAC – Movimiento – Single [iTunes Plus M4A]](http://i.imgur.com/Q8tO40p.jpeg)
